Indian automobile enthusiasts have yet another reason to rejoice as Mahindra & Mahindra, the iconic Indian automaker, has launched its much-anticipated Mahindra Thar ROXX. This new variant in the Thar lineup promises to redefine the SUV experience with a perfect blend of ruggedness, efficiency, and state-of-the-art features. Known for its off-road prowess and timeless design, the Thar series has consistently captured the hearts of adventure lovers. The ROXX edition raises the bar even further.
Aesthetic Appeal and Robust Design
The Mahindra Thar ROXX maintains the rugged charm the Thar is famous for but adds a modern twist. The exterior boasts a revamped grille design, sleek LED headlights, and stylish alloy wheels that give the vehicle a bold and commanding presence on the road. The dual-tone color options, including a striking combination of black and red, add a touch of luxury to its adventurous aura.
Additionally, the ROXX features an enhanced ground clearance of 226 mm, ensuring it can conquer challenging terrains effortlessly. The strong build quality and durable materials ensure that the SUV is ready for every kind of adventure, from rocky trails to city roads.
Performance That Packs a Punch
The Mahindra Thar ROXX offers two engine options:
- 2.0L mStallion Turbo Petrol Engine: Delivering 150 horsepower and 320 Nm of torque, this engine ensures thrilling performance on and off the road.
- 2.2L mHawk Diesel Engine: Known for its efficiency and reliability, this variant provides 130 horsepower and 300 Nm of torque.
Both engines are mated to a 6-speed manual or a 6-speed automatic transmission, giving drivers flexibility based on their preferences. The advanced 4×4 drivetrain and multiple drive modes make the ROXX an ideal companion for enthusiasts who love to explore uncharted territories.
Impressive Fuel Efficiency
One of the standout features of the Mahindra Thar ROXX is its fuel efficiency. With an 18 kmpl mileage, it offers a significant improvement over its predecessors. This efficiency is achieved without compromising on power, making it a practical choice for both adventure seekers and daily commuters.
Feature-Rich Interior
Step inside the Thar ROXX, and you’ll find a cabin designed to deliver comfort and convenience. The interiors are spacious, with premium upholstery that enhances the overall feel of the vehicle. The dashboard features a 10-inch touchscreen infotainment system compatible with Android Auto and Apple CarPlay.
Other notable interior features include:
- Automatic climate control
- A digital instrument cluster
- Keyless entry and push-button start
- Cruise control
- Wireless charging pad
Safety hasn’t been compromised either. The SUV comes equipped with dual airbags, ABS with EBD, hill assist, a rearview camera, and ISOFIX child seat anchors.
Connectivity and Technology
For tech-savvy drivers, the Mahindra Thar ROXX includes Mahindra’s Blue Sense app, which allows users to remotely control various vehicle functions. Whether it’s locking/unlocking the doors, checking vehicle health, or setting geofencing alerts, the app ensures drivers are always connected to their vehicles.
The advanced navigation system, combined with the premium audio setup, makes every journey enjoyable, whether it’s a long road trip or a quick drive around the city.
Price and Variants
The Mahindra Thar ROXX is competitively priced to attract a wide range of customers. The starting price for the base variant is ₹12.99 lakh (ex-showroom), while the fully loaded top-end variant goes up to ₹16.49 lakh (ex-showroom).
This pricing positions the Thar ROXX as a strong competitor in the mid-range SUV segment, offering premium features at an affordable price point.
Why the Mahindra Thar ROXX Stands Out
The Thar ROXX is a perfect blend of style, performance, and efficiency. Its iconic design, combined with modern features and impressive fuel economy, makes it an attractive choice for buyers looking for an SUV that performs well both on and off the road.
Additionally, the competitive pricing ensures that the vehicle remains accessible to a broad audience, from young professionals to seasoned adventurers. Mahindra has also introduced a variety of finance options to make ownership easier.
Final Verdict
The Mahindra Thar ROXX is more than just an SUV – it’s a statement of style and capability. With its unbeatable combination of mileage, features, and performance, it is poised to dominate the SUV market. Whether you’re an adventure junkie looking to explore the wilderness or someone seeking a reliable vehicle for urban commuting, the Thar ROXX delivers on all fronts.
If you’re in the market for a rugged yet refined SUV that offers value for money, the Mahindra Thar ROXX should be at the top of your list. Visit your nearest Mahindra showroom to experience the magic of the Thar ROXX yourself.
